Questions.
Honest answers.

Because anything longer doesn't survive a real day. The daily ritual splits across morning + evening if you want, and the whole thing is completable in under fifteen minutes. If it can't be done daily, it doesn't compound. And compounding is the whole point.

No. Habit trackers count streaks. Elite Mentality measures four dimensions (Discipline, Mastery, Strategy, Reputation), plus mastery hours toward a 10,000-hour horizon, plus applied frameworks, plus an accountability layer. The streak is the spine, not the whole skeleton.

Information doesn't change behaviour. Every lesson in the library ends in one concrete action you take today, applied to your chosen field. We aren't republishing books. We're building the system that turns ideas into shipped work.

No. The web app is a PWA that installs to any modern phone. The native iOS app ships alongside for users who want a true home-screen presence and push notifications.

On the roadmap, not v1. The PWA works on Android in the meantime. Installable, offline-tolerant, push-enabled via Chrome.

You have Streak Freeze tokens. Two per month on Elite. They auto-apply when life intrudes, so a calendar collision doesn't cost you a 41-day run. If you do break, the win-back message is honest, not shame-laden. Day 1 starts again. That's a normal start, not a punishment.

Opening the app isn't the work. The work is naming the focus, applying the framework, doing the focus block, and closing the loop in the evening. The streak honours all four. Anything less would be performative.

No. The monthly cap is hard at 2. The intent is "buy you back from a bad week," not "let you skip a month."

UK-based company, EU-region database. Anti-vision text is encrypted at rest with AES-256-GCM. See the security page for the full list of subprocessors.

Settings → Account → Export. Returns a full JSON of every row associated with you, with anti-vision decrypted into the file (your right under GDPR Article 15).

Yes, any time, from Settings. Your PII is tombstoned immediately. The full row is hard-deleted after a 30-day grace window, alongside any associated Stripe subscription cancellation.

No. We have no advertising business and no plan to build one.

Yes. Full daily ritual, streak, mastery tracker, one accountability partner, core productivity frameworks. We expect about 12-15% of free users to upgrade to Elite. The rest are welcome to stay free indefinitely.

Yes. Seven-day free trial of Elite. No card required on web sign-up; iOS uses Apple's standard trial flow.

Settings → Billing for web subscribers (Stripe portal). iOS and Android subscribers manage their subscription through the device subscription settings, per platform rules.

UK consumers have a 14-day cancellation right under the Consumer Contracts Regulations. Beyond that, refunds are case-by-case. Write to hello@elitementality.co.uk and we'll be fair.